Monday, October 05, 2009

Plan B 4.0 has gotten off to a great start. Reuters, The Guardian, InterPress News, Grist, and a number of blogs have covered the book’s release. The radio programs Lester Brown have been on so far include NPR’s Science Friday, Explorations in Science with Michio Kaku, and the Gary Null Show.  (See EPI in the News for some of these reports and interviews.)

We held a rousing party last Friday at the Carnegie Endowment for International Peace to celebrate the book. Everyone who attended got a free—and inscribed—copy of the book.

And now Plan B goes on the road. After the Green Festival in Washington, DC on Saturday, October 10, where Lester is a Main Stage speaker at noon, the first stop is Brazil. (Keep up with Lester’s travels on our Events page.)

On October 22 and 23, Lester will launch the Portuguese edition of Plan B 4.0 in Sao Paulo. The publisher is Virtu Editora e Productora Ltda.

As a small organization with a global mission, we try to get our books published in all the world’s major languages. Thus, we were delighted when Edoardo Rivetti, who heads Virtue Editora, contacted us about the book. The timing worked out perfectly for him to get the book translated in time to launch it shortly after the U.S./Canadian edition. (See our Translations page for publishers in other languages.)

After a stop in Addis Ababa for a conference sponsored by the International Parliamentarians on Population and Development, Lester will launch Plan B 4.0 in London. The main event is an evening presentation sponsored by Compassion in World Farming.

On Monday, November 2, Lester will be back in DC to give a presentation at the Bethesda Barnes & Noble at 7 PM.

And then he will be promoting the book in San Francisco, Portland, Seattle, Minneapolis, Chicago, Boulder, and Ft. Collins. See our Events page for the “who, what, where, and when.”

Cheers,

Reah Janise Kauffman
Vice President
 

Next blog … The Brazilian Connection.